帮助资源
开发信模板库
四个常见外贸沟通场景,提供可以复制修改的英文邮件。先说明为什么联系,再给出相关价值,最后只问一个容易回答的问题。
使用前,先把模板变成你的邮件
- 替换所有方括号中的内容,包括公司、产品、事实依据、姓名和联系方式。
- 填写与你的产品一致的能力、认证、交期和真实案例,结合客户业务调整表达,让邮件更具体、更有说服力。
- 根据目标市场要求补齐发件人身份、企业地址和退订方式。收到退订或明确拒绝后停止联系。
- 复制仅用于准备草稿。发送前,在触达任务中检查最终内容、收件人和发件邮箱。
首次联系
适用于已确认业务相关性、尚未建立联系的潜在客户。
Subject: [Product category] for [Company]
Hi [First name],
I noticed that [Company] offers [specific product or category from their website]. We make [your product] for [relevant application].
Our [verified capability or product feature] may be relevant to your [specific product line].
Would it be useful if I sent a short product overview for your review?
Best regards,
[Your name]
[Role] | [Your company]
[Website] | [Business address]
If this is not relevant, please let me know and I will not follow up.渠道合作
适用于已有相关品类的进口商、批发商或分销商。
Subject: [Product category] partnership in [Market]
Hi [First name],
I saw that [Company] distributes [relevant product category] in [market]. I am reaching out from [Your company], a supplier of [your product].
We are exploring distribution partnerships for [specific product line]. We can share [available catalog, specifications, or verified compliance documents] to help you assess whether it fits your range.
Are you the right person to speak with about this category?
Best regards,
[Your name]
[Role] | [Your company]
[Website] | [Business address]
If you prefer not to receive further emails from me, please let me know.样品沟通
适用于对方已经表达兴趣,需要进一步核对规格或样品安排。
Subject: Specifications for [Product] samples
Hi [First name],
Thank you for your interest in [product]. Based on our discussion about [confirmed requirement], I would like to confirm the specifications before we prepare a sample proposal.
Could you share the required [material, dimensions, or application] and the sample destination?
Once confirmed, I will send the available options, sample cost, and estimated lead time for your approval.
Best regards,
[Your name]
[Role] | [Your company]
[Website] | [Business address]后续跟进
适用于此前发送过相关介绍、尚未回复且未拒绝联系的对象。
Subject: Following up on [Product category]
Hi [First name],
I am following up on my note about [product category]. One detail that may be useful for [Company] is [new, verified information relevant to their business].
Is this category relevant to your current sourcing plans?
If the timing is not right or this is outside your scope, no problem. Let me know and I will close the loop.
Best regards,
[Your name]
[Role] | [Your company]
[Website] | [Business address]
If you would rather not hear from me again, please let me know.